Reducing the Design Elements of Time-Telling

Subtracting from decades of more-is-more wristwatches to deliver something beautiful

Presented by the New Range Rover Velar

Undeniably we stand in the midst of a minimal watch boom—with Daniel Wellingtons flying off the shelves (both tactile and digital) and onto the wrists of those who haven’t abandoned ship for the Apple Watch. Minimalism and reductionist aesthetics, however, are two different things. For every brand out there calling itself modern, minimal, clean and classic, there are a dozen others presenting unique, distinct designs …

Bamford Watch Department’s Official TAG Heuer Customization Partnership

A new level of personalization with the modification masters

Their expertise is evident though hard to define in summation. From design vision to technical customization, Bamford Watch Department has been punching up wristwatches for years. They do so with a refreshing sense of joy and liberty, oftentimes disrupting the sacred and iconic and (in our opinion) setting a new vibrance within. While the Bamford team used to exist outside the realm of the tight …

El Primero 36000 VPH

Zenith’s distinct El Primero calibre was first presented to the world in 1969. Designed as one of the first automatic chronograph movements with a high frequency of 36,000 alternations per hour, this masterstroke of horology lives on today in El Primero 36,000 VPH, which features the same elegant features and astounding accuracy as the original, complete with a handsome 42 mm case and the watch’s …