Richard Fine, one of the founders behind the new 
In fact what compelled Richard to come up with the products was a desire for exactly opposite of what's already out there. After experiencing a headache and visiting a store in search of something to get rid of it, the fluorescent lights and the terrible packaging screaming weird things like "dual action formula" and "now with extra powerful relief" only made his headache worse. Richard, whose parents are both doctors, says that, "our goal was to make real medicine a bit more approachable and understandable."
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