This Smart Dress Sheds Light on Harassment and Groping
For a project highlighting everyday harassment, Ogilvy and Schweppes created touch-sensitive dresses that reveal how often women are groped at clubs in Brazil. The sensor-embedded dress, made for the The Dress for Respect project, also measures pressure of each touch. During the experiment, three women wore the dresses and were touched 157 times in just four hours, with researchers tracking it all in real-time. Heat-sensors identified the most frequent areas were wrists, hips and lower back—emphasized by repetitive efforts from multiple men. In an interesting twist, the researchers then invited the men in attendance to look at “the now-bruised image of the dress.” Find out more at Quartz.
Via qz.com link opens in a new window
