Despite Väg frontman Alexander Norberg’s blonde hair and charming personality, he’s no Tom Petty. In fact, he’s more Iggy Pop (shirtless and all), if you dare to make a comparison. We had the chance to catch this Swedish three-piece at this year’s Design Indaba conference (Väg’s drummer, Erik Kockum, also happens to be partner of Stockholm-based creative agency SNASK, along with band manager Fredrik Öst) …
Väg: Hornstull
