Cult Streetwear

A new book chronicling the streetwear phenomenon from Adidas to X-Large

At a moment when most aren’t even sure what streetwear is anymore, “Cult Streetwear” offers a survey of the style’s most prominent pioneers. One one hand it’s an essential reference guide to the ubiquitous category, but on the other, author Josh Sims’ discerning analysis explains how people and brands helped streetwear reach its mass status. From clothing born out of “sheer necessity” to the undying …

Plastiki

A boat made from recycled plastic investigates waste at sea on a journey from SF to Sydney

A 60-foot catamaran comprised of recycled PET and reclaimed plastic bottles, Plastiki proves the power of imagination and ingenuity with British eco-adventurist David de Rothschild at the helm. More than just a boat, the Plastiki symbolizes how waste can really become a resource, taking on the intimidating task of sailing from San Francisco to Sydney. De Rothschild, inspired by a news story about the “garbage …

Nike Innovation Summit: The World Cup 2010

Nike Soccer launches an eco-friendly jersey, a new training app, and a high-tech cleat

As the 2010 World Cup nears, Nike gathered hundreds of journalists in London (CH included) last week to learn about their new soccer products and technology, helping to fan the flames leading up to one of the world’s most popular sporting events taking place this summer in South Africa. Held in the Battersea Power Station, a crumbling Art Deco building widely featured in album covers, …