A longtime option for those in the know, APC’s Butler program allows customers to return worn-in raw denim in exchange for 50% off of a new pair. Their discarded fawns are then sold back to subsequent customers lacking the interest or energy to break in a new pair of rigid selvage jeans. This week APC brought the former in-store-only program online, and APC founder Jean …
Jean Touitou: “ré-swagin”
