Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and …

Eau de Space Perfume Replicates the Scent of Outer Space

Based upon the smell of outer space, recreated from various “natural flavors and ingredients for the food and beverage industry,” and verified by multiple astronauts (including space shuttle pilot Tony Antonelli, who described his experience of smelling space as “strong and unique” and “nothing like anything” he’d smelled on Earth), Eau de Space translates the cosmos into a perfume. Developed by chemist Steve Pearce, who …

Black in Fashion Council Promotes Accountability Culture

On a mission to expand the breakthroughs around Black Lives Matter into longterm practices that protect marginalized Black employees in the fashion industry, PR consultant Sandrine Charles and Teen Vogue editor in chief Lindsay Peoples Wagner formed the Black in Fashion Council this June. Along with an impactful executive board and guidance from Human Rights Campaign, the council will establish inclusivity benchmarks, as well as …