Beyond soda, “a proliferation of beverages that don’t fit within traditional drink categories is creating tough choices for retailers, confusion for shoppers and a challenge for manufacturers,” Jennifer Maloney and Julie Jargon of the Wall Street Journal explain. From Pepsi’s offer to buy SodaStream to drinks like cold-brew coffee and kombucha defying shopping aisle organization, consumer tastes are changing. The market has a tidal wave …
An Onslaught of New Beverages That Defy Existing Categorization
