Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …

Japan’s Trash-Collecting Samurai Performance Team

To draw attention to littering in Japanese cities, the Jidaigumi Basara walk through streets armed with fire tongs and dressed in kimonos as they collect trash. Self-dubbed as the “Picking-Up Trash Samurai Performance Team,” the individuals move in choreographed action. Every piece of trash collected provides an opportunity for performance. The act certainly succeeds in gathering the eyes and ears of passersby. Read more at …

House of Holland’s Perfect Pride Collection

“A little bit jaded with the term ‘gender-neutral,’” Henry Holland—founder/designer at British label House of Holland—has created a capsule collection for Pride that’s made for everybody and can be worn all year ’round. The colorful, rainbow-colored suits aren’t emblazoned with cutesy slogans, rather they encapsulate the range’s name “Show Your True Colours.” Holland says, “I think [that phrase] is something that is often used in …