Lacoste Replaces Croc Logo for Endangered Species

Few logos are as familiar as Lacoste’s crocodile and, for the first time in the brand’s history, the reptile was replaced by not one but 10 other animals. To celebrate the launch of Lacoste and the International Union for Conservation of Nature’s three-year partnership (called Save the Species), 1,775 of the classic T-shirts were adorned with endangered species—from the Vaquitas (a type of porpoise) to …

BrainQ’s Mind-Reading Technology Aims to Treat Neurological Diseases

Rather than embed chips in the human brain—as proposed by two of its better-known competitors, Israeli start-up BrainQ is developing a non-surgically embedded EEG machine to accrue and analyze data on stroke and spinal cord patients. BrainQ isn’t the only company utilizing EEG technology, but their application is unique. Its “mind-reading” capabilities are already being put to the test in two human clinical trials. Read …

Amateur Astronomer Photographs Exploding Star

An Argentinian amateur astronomer was simply testing out his new 16-inch telescope by taking a bunch of short-exposure photographs when he managed to snap an image believed to be one in 10 million—or even one in 100 million. The photo is of an exploding star in a distant galaxy—a visual that professionals have been hoping to capture for a long time. UC Berkeley astronomer Alex …