The Penn Station of 2020

650,000 passengers pass through the dated, maze-like transportation hub that is NYC’s Penn Station every single day. This one monstrous space plays host to New Jersey Transit, Amtrak, the Long Island Railroad and, of course, subway stops. It is not only in need of a cosmetic upgrade, but a functional reconstruction. And now, it seems like it will finally receive one, according to New York …

The World’s Best Logo

While there are many brands whose logos are burned into our minds—for better or worse—none of them were easy to create: “crafting such a deceptively simple symbol is a massive undertaking, so it’s no surprise that the majority of the world’s logos are so disposable.” With that in mind, Fast Co has explored (along with various creative leads at design agencies) what they think might …

Reykjavík Turns Off Street Lights for the Aurora Borealis

Usually people have to travel far from cities to escape light pollution and see the Aurora Borealis clearly, but this week, the city of Reykjavík switched off and dimmed street lights for one hour so city-dwellers could enjoy the beautiful phenomenon. Many buildings followed suit, turning off lights inside. This week’s Northern Lights were predicted to be especially stunning, which is why the decision was …