What if the first Swatch were rectangular instead of round? This new design reimagines what it could have looked like. New materials and manufacturing technology—including bioceramic for the case and biosourced glass and strap—make it possible to create this watch today at an equally affordable price point. Notable details include its crystal, which you can see-through on the sides, day and date and glow in the dark hands.
What If…Green
Courtesy of Swatch