Swatch Creative Director Carlo Giordanetti Outlines the Omega Speedmaster MoonSwatch Collaboration

Translating an iconic design to bioceramic, the fever for the watches, the future of the collection and more

For Carlo Giordanetti—creative director of Biel, Switzerland-based Swatch—the last few weeks have been momentous. On 26 March, the playful watch brand debuted an unexpected collaboration with luxury watchmaker Omega. It was a loyal translation of Omega’s Speedmaster, specifically the beloved Moonwatch model, whose fourth generation was worn by the Apollo 11 astronauts during the first moon landing. Dubbed the MoonSwatch, the collaborative collection featured 11 models …

Swatch’s $260 MoonSwatch Omega Speedmaster Moonwatch Collaboration

Omega’s Speedmaster (which retails for around $6,400) has long been a watch design icon and a highly coveted timepiece. On 26 March, Swatch will debut an official collaboration with Omega called the MoonSwatch (for only $260), which replicates the design of the Speedmaster’s legendary Moonwatch model in its exact proportions. An automatic movement has been swapped for quartz—and the case will be composed of Bioceramic. The collection …

Flik Flak Hodinkee Summer Edition

A popular first watch for children since its launch in 1987, Swatch’s Flik Flak comes in hundreds of dynamic colorways. More than an exciting accessory, this gateway wristwatch has long been a tool to help kids learn how to tell time. The pioneering watch publication Hodinkee has partnered with Swatch for a collaborative limited edition Flik Flak, aptly titled the Hodinkee Summer Edition. Its 32mm …