BMW’s Newfangled Idea
In a brilliant new ad, BMW harks back to the dawn of the internet and features a clip of Katie Couric and Bryant Gumbel wondering, “What is ‘internet’ anyway? Do you write to it like mail?” Fast forward 21 years and the duo now sits in the new zero-emission BMW i3 questioning whether the futuristic auto is propelled by either a fan, turbine or maybe a fan-bine? It’s true; big ideas do take a little getting used to.