Outside Magazine: Customization
Whether you're after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. "Even big manufacturers like Nike are offering products that allow for personal expression," says 31-year-old New York designer Josh Rubin whose Web site, www.coolhunting.com, has become a style arbiter for fashionistas and urban hipsters.
–John Bradley