To play upon the debate over how to pronounce GIF—with either a hard G or soft G—peanut butter brand Jif has partnered with the search engine GIPHY on a clever, collaborative product. Their limited-edition jar features a double-sided JIF/GIF label and holds about 34 servings of peanut butter. In a joint proclamation, they declare that “A GIF is a looping animation. A Jif is a jar of peanut butter. If you’ve ever called a GIF a Jif… we forgive you.”
Jif + GIPHY Creamy Peanut Butter Limited Edition Jar
