Jif + GIPHY Creamy Peanut Butter Limited Edition Jar

To play upon the debate over how to pronounce GIF—with either a hard G or soft G—peanut butter brand Jif has partnered with the search engine GIPHY on a clever, collaborative product. Their limited-edition jar features a double-sided JIF/GIF label and holds about 34 servings of peanut butter. In a joint proclamation, they declare that “A GIF is a looping animation. A Jif is a …

Infinite Objects Brings Video Art into the Home

Looping, editioned artworks that elevate the humble GIF

The idea for Infinite Objects is simple: to make video art more collectable and accessible. Born from a collaboration between product development studio Planeta and GIF search engine Giphy, the members of both teams were exploring how GIFs and video art could be enjoyed outside of phones—and indeed outside of galleries. The company just released its first collection of artworks, including pieces by Sebastian Schmieg, …

Tinder Launches Animated Reactions

Announced today, a suite of Tinder Reactions offers ways to respond to messages on the dating app with a little humor. Part of their “Menprovement Initiative,” Tinder is encouraging women to offer immediate feedback to their would-be dates. In a blog post, the team at Tinder says, “We created Tinder Reactions so that our users can give instant feedback—both positive as well as constructive—to those …