Jif + GIPHY Creamy Peanut Butter Limited Edition Jar

To play upon the debate over how to pronounce GIF—with either a hard G or soft G—peanut butter brand Jif has partnered with the search engine GIPHY on a clever, collaborative product. Their limited-edition jar features a double-sided JIF/GIF label and holds about 34 servings of peanut butter. In a joint proclamation, they declare that “A GIF is a looping animation. A Jif is a …

Infinite Objects Brings Video Art into the Home

Looping, editioned artworks that elevate the humble GIF

The idea for Infinite Objects is simple: to make video art more collectable and accessible. Born from a collaboration between product development studio Planeta and GIF search engine Giphy, the members of both teams were exploring how GIFs and video art could be enjoyed outside of phones—and indeed outside of galleries. The company just released its first collection of artworks, including pieces by Sebastian Schmieg, …

New GIPHY CAM App for iOS

An easy-to-use maker of quick, animated images

The internet’s obsession with finding and sharing GIFs (regardless of how you pronounce the word) shows no sign of slowing. For a long while now, we’ve been using the PHHHOTO app to create our own and share them within their dedicated social network and just about everywhere else the app allows you to push your creations. Today, however, there’s a new GIF-making alternative and it’s …