“Hot Wheels” 50th Anniversary Book from Assouline

An exciting visual exploration of the beloved toy brand's past, present and future

Chris Down, SVP of Hot Wheels, says it best: “Everybody has a Hot Wheels story.” More than six billion miniature cars have been produced in the brand’s 50-year history. And not only children have adored them, adults covet the products—from iconic race-car driver Mario Andretti to entrepreneur Elon Musk, who went so far as to put a Hot Wheels version of a Tesla Roadster on …

Link About It: This Week’s Picks

NOLA's all-women motorcycle club, NASA meets fashion, hilarious teen fiction and more in our look around the web

1. Heron Preston’s NASA-Inspired Collection Goes to Space In partnering with NASA, Heron Preston had to adhere to certain guidelines about color and copy—meticulously incorporating these requirements into his modern vision for apparel. Honoring the 1990 NASA logo, Preston dubbed his spacesuit-inspired FW18 collection the “Fall/Winter 1990” series, and sent some pieces into space to demonstrate his commitment to the inspiration. The footage is as …

Through Video, Teens Are Turning Into Readers

Using their immense influence, several YouTube stars are filming and posting book reviews, book hauls, publicizing new releases, discussing book-to-film adaptations—and garnering hundreds of thousands of views in the process. Dubbed BookTubers, these individuals are having a wildly positive impact on their mostly younger followers: they’re getting them to read. Erica Barmash (marketing director for Bloomsbury’s children’s imprint) says this kind of marketing works because …

Artist Dominic Moschitti’s Comedically-Altered Teen Novels

Comedian/artist Dominic Moschitti’s Paperback Paradise series follows three simple joke rules: “Something relatable, something absurd, or something ridiculously crass and gross.” Editing teen novels from Goosebumps to Sweet Valley High, Hardy Boys and more, the altered versions range from PG to incredibly crass—and delightfully so. With titles like “I Love My Ugly Son” (one of our favorites), this series is sure to make you giggle, …

Author, Entrepreneur + Behance Founder Scott Belsky’s “The Messy Middle” Book

130+ insights on navigating the most treacherous parts of a project

Everyone who’s sought to bring an act of creativity to fruition understands the struggle that befalls the dense journey between “aha” and “we’re done!” Scott Belsky—a multi-hyphenate entrepreneur, Behance founder, author and Adobe‘s Chief Product Officer and Executive Vice President for Creative Cloud—knows the journey quite well. He’s embarked upon it time and time again. And the lessons he learned from serial success now makes …