Inside furniture brand Modernica‘s DTLA factory (their home since launch in 1989), co-founder Jay Novak and marketing lead Ingrid Hernandez-Morrison join Vans VP of Footwear Design Mark Haskins to unveil a Vault by Vans collaborative capsule collection. It’s most certainly one of the skate brand’s finest—reissuing their Style 36 LX and OG Slip-On LX silhouettes while lending three archival prints to Modernica for matching fiberglass shell chairs. Unsurprisingly, both feature their …
Category: Style
Lexus + John Elliott’s Sneaker-Inspired Tires
Elliott's Nike AF1 silhouette gets incorporated into a special edition 2019 UX
At a New York Fashion Week afterparty that felt like a victory lap for all brands—with John Elliott announcing a new store in Los Angeles and Lexus touting its impressive new Lexus UX—a fluorescent-white installation, titled “Sole of the UX,” had everyone’s attention. Using Elliott’s stylish Nike AF1 silhouette, Lexus outfitted a UX with sneaker-inspired tires. Double-stitched leather and a tire valve, reminiscent of a shoelace tip, included. …
Highlights From COOL HUNTING + PROJECT
Our partnership at the trade show sent attendees on a scavenger hunt and rewarded their efforts with excellent prizes
Presented in partnership with PROJECT
At the first PROJECT NY of 2019, COOL HUNTING attended as more than just members of the media. Partnering with PROJECT on a standalone booth and a playful initiative, we urged attendees (primarily buyers and retailers) to really immerse themselves and visit plenty of the brands on exhibit. Situated just to the right of the show’s main entrance, our booth (designed and outfitted in partnership …