100+ Miles on Norco’s Optic C2 Mountain Bike

Test riding an understated bicycle that's ready for anything

Founded in 1964 in Northern Vancouver (aka The North Shore), Norco is a humble Canadian brand that makes mountain bikes that are up to the challenge. The North Shore is thought to be the birthplace of free-ride mountain biking and is, without question, home to some of the gnarliest trails in the world, giving Norco a leg up in testing. It should be no surprise …

Detroit Design Festival Grows to Month-Long Extravaganza

In 2015, Detroit was anointed as the first-ever UNESCO City of Design in the United States. This honor pertains to their astounding past and the continued revitalization coursing through the Motor City as we speak. In celebration of the award and the abundant creative energy, Detroit Design Core has expanded the Detroit Design Festival from one week’s worth of activities to an entire month of events, competitions …

All the Magical, Technical Benefits of Vollebak’s Graphene Jacket

For the first time, a brand has been able to turn the notoriously difficult to work with, aerospace revolutionizing material, graphene into a piece of consumer outerwear. The thin, expensive graphite-derived matter is very hard to produce and manipulate—especially in large quantities. But London-based Vollebak has utilized it for their $695 reversible jacket—and it’s stunning. The material make it capable of “absorbing heat and then …

How Hacker-Craft Sport Boats Inspire Buick’s New Avenir Cars

Our factory visit digs in to the essence of boat-building and how it informs auto design

In a warehouse at the northernmost end of Lake George in upstate New York, Jeff Brown walks the length of what will become a 27-foot Hacker-Craft sport boat. Although it’s only a skeleton right now, the mahogany ribs will soon be planked, varnished, and fitted with a motor and interior before being delivered to a proud new owner. Brown is the director of special projects …