Drones, Robots and an Electrified Couch: Launching Absolut Electrik

A house party where doors opened based on guests' biometric energy readings

From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik, the brand unified both colorful touch-points for a one-night-only house party in Downtown LA, that also factored in some cutting-edge technology. There, drones shook cocktails, taxidermy moose …