Thirty years ago, Absolut vodka began a partnership with Andy Warhol. The relationship was mutually beneficial, casting the brand into the public consciousness, its bottle into the realm of iconography and offering the artist inspiration and later (with the release of a signature bottle) money for his foundation. Warhol would encourage other pop artists to work with the brand. And since, Absolut has partnered with …
From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik, the brand unified both colorful touch-points for a one-night-only house party in Downtown LA, that also factored in some cutting-edge technology. There, drones shook cocktails, taxidermy moose …
As part of Absolut‘s celebration of their limited edition Andy Warhol bottle, the brand’s global art exchange encourages creativity from all corners of the world. In a clever move—reminiscent of Warhol’s work—the initiative blends pop culture and mass recognition with humor and self-referential artworks. So far the exchange has been a great success, with the likes of Ryder Ripps and Taylor Mckimens joining the countless …
