Allbirds Hits the Ground Running in NYC

The cult Silicon Valley comfort sneaker opens a concept shop in SoHo, with a new city-inspired colorway

Newcomer Allbirds breaks a lot of shoe rules. Their $95 shoes, which come in only two styles (runner or lounger), are logoless, machine washable, made from sustainably sourced merino sheep wool, and meant to be worn without socks. Comfort is their key goal, which is why it’s become the go-to shoe in Silicon Valley, but they don’t cut corners: it’s also a Certified B Corp. …