Anchor Brewing’s Comprehensive But Uncomplicated Rebrand

The San Francisco staple celebrates its 125th anniversary with a refresh from R/GA

Anchor Brewing‘s rebranding, helmed by R/GA, began as an act of preservation. With their 125th anniversary approaching (they’ll celebrate that milestone this year), the brand collaborated on a new look for the institution. The final product would be responsible for retaining the brewery’s history, which stretches back to 1849, and repositioning the producer in the fast-paced, ever-changing market—one now driven by drinkability, name-recognition and customer …