Originally designed by Harvey Ball in 1963, the Smiley Face has become an immediately recognizable symbol the world over. In the early ’70s two Hallmark reps copyrighted the design and later a French journalist claimed it through the Smiley Company—that same company made $420 million in 2017 by licensing the logo, claiming it’s more than an icon, it’s “a spirit and a philosophy.” In recent …
The Resiliency of the Smiley Face