Lexus Unveils a Working Hoverboard

The latest 'Amazing in Motion' endeavor swaps rubber wheels for magnetic levitation

Unlike the internet-trolling hoverboard announcements of the past, luxury car company Lexus has created the real floating deal to finally make our dreams come true. As part of their “Amazing in Motion” campaign—which aims to demonstrate the brand’s innovative aptitude through a series of groundbreaking pursuits—Lexus partnered with leading minds in superconductive technology to develop the world’s most advanced hoverboard to date. Similar to the …

Big Red

Solitary Arts' Geoff McFetridge-designed skateboard now available for a limited time as a deck

Solitary Arts‘ first and most popular skateboard to date, Big Red, is now available for a very limited time as a standalone deck. The board, inspired by a thrift store find in San Francisco years ago, mimics the plastic banana board cruisers of the ’70s, but with a contemporary feel. Made with seven-ply maple and updated with a slight concave and an upturned nose, the …

Link About It: This Week’s Picks

The NYT's digital experiments, glow-in-the-dark jeans, Frank Lloyd Wright's restored hotel and more in this week's look at the web

1. Beta620 “An openly experimental newsroom,” Beta620 is the New York Times’ new platform for interactive and other projects, suggesting a new, unprecedented level of transparency for the brand. 2. Glow-in-the-Dark Jeans The ultimate club-goer’s denim, a phosphorescent coating applied to the fabric in Japan powers Naked & Famous’ new glow-in-the-dark jeans. The selvedge denim will develop a beautiful patina over time, making the glow …