Through Video, Teens Are Turning Into Readers

Using their immense influence, several YouTube stars are filming and posting book reviews, book hauls, publicizing new releases, discussing book-to-film adaptations—and garnering hundreds of thousands of views in the process. Dubbed BookTubers, these individuals are having a wildly positive impact on their mostly younger followers: they’re getting them to read. Erica Barmash (marketing director for Bloomsbury’s children’s imprint) says this kind of marketing works because …