Interview: Genesis Global Brand Chief Manfred Fitzgerald on Developing a Luxury Brand

From celebrating the Oscars to culture at large, how the brand is building awareness

Weve had our eye on Genesis as they make progress in their quest to become a luxury car manufacturer that people are aware of and have respect for. This is accomplished both by building solid carswhich they haveas well as making a statement to consumers about what their brand stands for. Auto industry watchers have certainly taken notice of some key talent thats helping develop …