Volvo’s Inflatable Car-Seat Concept

With a pioneering push, the automobile company envisions an easily transportable safety chair for kids

There’s no denying that the past 12 months have seen Volvo shake its former stereotype as a reflection of Sweden itself (safe, reliable, unremarkable perhaps) and replace it with a whole new appearance; one that now reflects Sweden’s intangible coolness, with the Van Damme Epic Spits film and, internally in Sweden itself, a series of sprawling, grand advertisements blending Sweden’s dramatic landscape with the likes …