Champion’s Esports-Oriented “Gamer Collection”

This tech-forward range was based on the brand's first sweatshirt design patent since 1952

Ever-growing and certainly accelerated by the absence of live sports, the esports category positions gamers as athletes and builds entire leagues around the various video games they play. From first-person, team strategy and shooter games to sport simulations, matches are televised, streamed on platforms like Twitch and YouTube and attended (when in-person attendance was permitted) by thousands. Unsurprisingly, there is a large industry of products …