Pepsi Max Dying Calorie Campaign

Creating quite the advertising controversy, Düsseldorf-based agency BBDO has accomplished their goal of "creating the world's most compelling content" with their recent campaign for Pepsi Max, Pepsi's new one-calorie soda. Working off the idea that one is the loneliest number, BBDO created a series of cartoon drawings showing the lone calorie taking its life. (Click on the image for an enlarged version). While the campaign …