We spend a lot of time with automobile manufacturers because it’s an industry going through enormous changes—technology, globalization of product and marketing, and innovation in just about every department. While we tend to focus most of our reporting on the products and the people who design them, not long ago, we had the opportunity to visit with Cadillac’s CMO Uwe Ellinghaus twice. The first time, …
Interview: Cadillac’s Uwe Ellinghaus
