3D Design

A closer look at G-Star's pioneering approach with Shubhankar Ray

Advertorial content: 
 In an industry built on traditionalism and heritage before innovation, G-Star RAW continues to push the envelope with next-generation design. When the company first introduced the Elwood in 1996, the denim world hadn’t seen a jean with articulated and reinforced knees. Rather than stopping there, G-Star continued to experiment with unconventional dying methods, baking fabric, adding darts and asymmetrical seams—anything to make …