The Beer Box That Repels Mosquitos

SP Lager's innovative packaging solution to party pests

South of the equator, summer is in full swing and Papua New Guinea’s SP Lager, a subsidiary of Heineken, decided to take action against something that often goes hand-in-hand with enjoying a nice cold beer outside—buzzing (and malaria-spreading) uninvited party guests. The summer special Mozzie Box not only contains a dozen bottles of beer, but also features packaging that’s treated with eucalyptus, a natural insect-repellent. …