Interview: Le Dictateur’s Federico Pepe

The rarely interviewed Italian creative director speaks on art, advertising and the power of hard work

Federico Pepe is a slightly peculiar figure in Italy’s arts and cultural landscape. Advertiser, artist, graphic designer, video-maker, typographer—over the years his hybrid interests have seen him collaborate with celebrated artists like Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari and many others on a diverse range of projects. “I started my career doing advertising. Not long after, I realized that commissioned work did not give me …