3D Design

A closer look at G-Star's pioneering approach with Shubhankar Ray

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 In an industry built on traditionalism and heritage before innovation, G-Star RAW continues to push the envelope with next-generation design. When the company first introduced the Elwood in 1996, the denim world hadn’t seen a jean with articulated and reinforced knees. Rather than stopping there, G-Star continued to experiment with unconventional dying methods, baking fabric, adding darts and asymmetrical seams—anything to make …

Prouvé RAW

A luxury denim brand partners with Swiss furniture pros for a fresh update of mid-century classics

Prouvé RAW, G-Star’s latest collaboration in promoting its creative approach to other fields outside of clothing, links the denim brand with modernist Jean Prouvé’s furniture designs. Two years ago, the Amsterdam-based company approached Swiss contemporary furniture manufacturer Vitra and proposed a makeover of 14 pieces by Prouvé. Creative teams from both sides worked via email, video conferencing and in-person meetings to realize the project, the …