2015 Rolls-Royce Ghost

The luxury automaker's latest iteration keeps meticulous details at its core

Launched in 2009 as a slightly smaller luxury model within the Rolls-Royce line-up, the Ghost is positioned below the flagship Phantom. It rocketed the marque—known for opulence and magnificence—to “verticalized success,” as Rolls-Royce set its sights on a different buyer. “This bold new generation of Rolls-Royce customer seeks a motor car with a silent assurance—a cosseting, super-premium environment in which to conduct business and augment …