Design Indaba: Paula Scher

The similarities between artists and scientists, how tech is like the music business and more from the multi-faceted designer

Influential American artist and designer Paula Scher kicked off this year’s Design Indaba with a talk she titled “Small Breakthroughs, and How They Came to Be.” During her presentation, she detailed both the struggles and solutions involved in several of her most famous projects, from the graphic identity of NYC’s Public Theater to the new Windows logo. We caught up with Scher afterward to talk …