Hoodfix

Since this spring, San Francisco-based fashion designer Zoe W. Brent has been giving used “hoodies†a new lease on life with her line called Hoodfix. “I guess I started getting into hoodies particularly when I started living in SF where there's no season where you don't want to be wearing one, since it's foggy so much of the time,†Brent tells Cool Hunting. Featured in …

The Hoody Gallery

Now that the hoody's been elevated to avant-couture, it follows that there's an exhibition devoted to the ubiquitous item of clothing. Featuring works by local Bay Area designers, such as Nicacelly (pictured), Uhu Clothing and Like Minded People, The Hoody Gallery is a group show of limited-edition hoodies that have been silkscreened, re-invented and otherwise tricked-out. The one-night event also features a line-up of DJs …

Official Tourist Hoodies

SF Bay Area-based beat-maker and designer Official Tourist's hoodies are a reversible take on the disembodied hoods seen on Jeremy Scott and Herchcovitch runways lately. They come in a variety of pattern pairs—from a more sombre Burberry-esque plaid and stripes to one called "Slow Jams" that features a colorful Navajo-inspired print with polka-dots—and all add instant crazy style to boring outfits. "You'll never get old …