Inside Huckberry’s NYC Pop-Up Shop

The brand's first brick and mortar effort is a pop-up focused on storytelling

Huckberry, a San Francisco-based digital destination for all things outdoorsy, has claimed a brick-and-mortar space after nearly 10 years of strictly online existence. The pop-up shop opens tomorrow, 2 November, and runs through 31 January 2019, in NYC‘s West Village. This corner is far from the woods or an ice-cold surf spot, but the city is actually Huckberry’s most popular market. Their online shop consists of hard-to-find …