Mats Andersson, the co-founder of Indigofera says the Swedish denim label, which is embedded in the very roots of the country’s jeans history, approaches denim in a different way. He explains that “the basic idea was not to do what everyone else is doing. From how you approach each piece, the fabric, how it’s seen in the marketplace and—in doing so—stand out from the ‘pants …
Indigofera