BÖEN Employs Technology to Translate Their Wine

By using near field communication, consumers can unlock a wealth of information on every bottle

Without proper knowledge, wine shopping can be a daunting task. There’s little degree of separation between a bad wine and an excellent one for an unknowing palate. And impressing and expanding your knowledge can be hard without a surplus of expendable income. But for the newly-founded Napa Valley-based wine producer BÖEN, the privilege of drinking great wine begins with finding it. That’s why, on their …