Understanding Jot’s Concentrated “Ultra Coffee”

A scoop-sized serving of 20x strength coffee yields endless options and far less waste

Unlike cold brew, which is generally made at double- or triple-strength from soaking coarse coffee grounds in cold water for upwards of 24 hours, Jot‘s newly launched concentrate—which they refer to as “Ultra Coffee“—is brewed quickly and bottled at 20 times the strength. It can be turned into a delectable iced drink or a fine cup of hot coffee simply by following the preparation instructions: …