Bijulesterie

Jules Kim's new shop defines NYC's underground arts scene

To anyone with a finance degree, opening a jewelry store below street level would seem like a risky move. But to Jules Kim, the sole designer behind Bijules, this location is not only on brand, but its clandestine location is also part of a forward-thinking business move the food and beverage industry has capitalized on for years—anyone who’s used the phone booth at Crif Dogs …