Exploring FordHub at Westfield World Trade Center

We speak with Elena Ford and Michele Silvestri on the automaker's experiential destination

NYC’s Oculus, known officially as Westfield World Trade Center, might seem like an unlikely place for Ford‘s experiential retail space, but defying expectation is exactly what the auto brand is going for as they transition to being a mobility company and not just a car manufacturer. Elena Ford, Ford’s Vice President of Global Dealer and Consumer Experience, along with Michele Silvestri, the EVP and Global …