In the face of the booming craft coffee culture, instant coffee stalwarts Nescafé decided a brand refresh was in order. Opting for an innovative packaging activation to reintroduce the oft-ignored product to the greater creative community at large, Nescafé created the Alarm Cap, a combination container lid and alarm clock that encourages customers to wake up with a cup of their coffee. Creative Agency Publicis …
Making of The Nescafé Alarm Cap