Adventure and Action with the Icelandic Search and Rescue Team

We join Luminox and ICE-SAR for missions on land and sea

Iceland—with its active volcanos and glaciers—is a dream destination for photographers, outdoors enthusiasts and anybody choosing to eschew traditional beachside vacations for a little more adventure. We were recently among those aforementioned types, as we joined Luminox and the Icelandic Search and Rescue (ICE-SAR) team for the launch of their ICE-SAR Arctic 1000 series—a collection designed for an elite group who live in accordance with …

Inside Huckberry’s NYC Pop-Up Shop

The brand's first brick and mortar effort is a pop-up focused on storytelling

Huckberry, a San Francisco-based digital destination for all things outdoorsy, has claimed a brick-and-mortar space after nearly 10 years of strictly online existence. The pop-up shop opens tomorrow, 2 November, and runs through 31 January 2019, in NYC‘s West Village. This corner is far from the woods or an ice-cold surf spot, but the city is actually Huckberry’s most popular market. Their online shop consists of hard-to-find …

Riding Through Fernie, BC on Specialized’s Enduro and Stumpjumper

Meadows, rocky rides, enchanted foliage and more

The motto for the town of Fernie, British Columbia, “In Montibus ad flumen,” translates to “In the Mountains by the River”—a fairly exact description of the Ktunaxa people’s land that the town is now located on. Tucked in the Elk Valley, Fernie is hugged from the south by the Lizard Range in the Canadian Rockies and the Crowsnest Range to the east. The Elk River …

Traeger Grills Aren’t Technically Grills

Insight into the machine and its owners with CEO Jeremy Andrus

A Traeger Grill isn’t technically a grill at all. They’re not like the gas or charcoal grills we’re familiar with, rather they are wood-powered electric outdoor convection oven and smoker hybrid. Their precision is unmatched, and users can set the temperature using the grill’s controls or the app (which also has great recipes and other content). Wood pellets are burned, generating heat and smoke for …

Interview: Dana Gleason of Mystery Ranch

"When what you do actually matters for a large group of people you respect, it's so addictive."

Dana Gleason, the designer behind self-titled backpack label Dana Design—a brand that ruled the outdoor pack market during the ’90s—has always found solid ground in individuality. Mystery Ranch, founded in 2000, is his second label alongside long-time business partner Renee Sippel-Baker. Though the brand was founded nearly two decades ago, its more recently-acquired popularity in the mainstream market seemed to unfurl quite suddenly. Mystery Ranch began …