Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Descente Athletic’s Six-Piece Outerwear Collaboration With Todd Snyder

Impeccably tailored garments made from future-forward fabrics from the Japanese brand

After its NYFW runway debut this February, NYC-based menswear designer Todd Snyder‘s collaborative collection with Japanese sporting goods company Descente is now available. The elegant, inspired six-piece capsule bears the signatures of both partners: Synder’s elevated approach to style (that’s actually wearable) and Descente’s dedication to technical materials. Descente originally started in Osaka, circa 1953, as a skiwear brand and to this day continues their quest for high-quality fabrics …