The Brains Behind Toiletpaper are Rebranding OKCupid

Officially launching last night in NYC, OKCupid’s new ad campaign plays with the acronym DTF (down to fuck), all the while overhauling the dating app’s identity. Attempting to reclaim DTF by replacing the F with various other activities—from the wholesome “Down To Fall Head Over Heels” to “Down To Four-Twenty” and “Down to Filter Out the Far Right”—OKCupid also seems to be taking a few …