Private White V.C., Mayfair

The historical British brand opens its second store in London

Manchester-made British brand Private White V.C. (named after WWI hero Private Jack White) has expanded its reach in the south with a second London store, selling the label’s military and motorcycle racing-inspired clothes. The new shop is located on the elegant Duke Street in Mayfair, London, and complements Private White’s existing store on Lambs Conduit Street. It’s a stylish, modern space with a more “premium …

Private White V.C. + Goodwood Revival

The premier made-in-UK menswear label dresses the world's biggest vintage car show

Advertorial content: A cloudy sky and sporadic bursts of rain couldn’t quell the festive mood at this year’s Goodwood Revival, England’s annual celebration of classic cars taking place each September at the historic Goodwood Circuit in Sussex. Since 1998, the three-day event has honored the motor-race cars of the 1940s to ’60s, as attendees take a brief but deep respite from the present by dressing …